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  Victor Hasselblad A/B of Sweden was founded in 1841 and pioneered medium-format photography ever since. In 2004, Hasselblad merged with Danish Imacon A/S, previously a leading supplier of professional digital backs, to become the leading supplier of high-end integrated medium-format camera systems, digital backs and scanners. The new Hasselblad produces 2 distinct camera systems:

The legendary Hasselblad 6x6 V system, which is still the most comprehensive medium format system in the world, now fully digital; the new auto focus 645 Hasselblad H system, which seamlessly combines film, digital, and slide photography and provides a level of user-friendliness previously found only in 35mm SLR cameras.

For the complete range of Hasselblad cameras, lenses and accessories please visit http://www.hasselblad.se/

Victor Hasselblad A/B is owned by the Shriro Group.

Shriro (H.K.) Ltd. is responsible for local distribution and has built a comprehensive network of dealers and service centers in Hong Kong and Mainland China.

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